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Lora Salvadori has extensive experience in partnership marketing within the sports industry, currently serving as the Manager of Partnership Marketing for the National Hockey League since May 2016. In this role, Lora manages partner integration and activation at major NHL events, such as the 2016 World Cup of Hockey and the NHL Centennial Celebration, collaborating with partners on the execution of activation plans. Prior to this, Lora worked at TSN - The Sports Network - Canada for a decade, where responsibilities included managing client relationships and executing targeted brand partnership programs. Lora began career as a Sales Representative at TSN, securing sponsorship opportunities and generating leads. Earlier experience includes serving as an Account Executive at Molson Sports and Entertainment. Lora holds a Bachelor's degree in Kinesiology from the University of Toronto and a post-graduate degree in Sport & Event Marketing from George Brown College.