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Aileen B. currently serves as Vice President of Fan Engagement & Data Strategy at the National Hockey League (NHL) since 2016, with previous roles including Senior Director and Senior Manager in the same department, focusing on data warehousing, email campaign management, and cross-channel marketing optimization. Prior experience includes serving as Marketing & Communications Manager at All American Games and Client Services Coordinator for Major League Baseball World Baseball Classic. Aileen has also held positions at Wieden + Kennedy, SkinIt Inc., and Deloitte & Touche, accumulating a diverse background in marketing, data analysis, and client relations. Aileen holds a B.S. in Accounting from the University of Delaware and an MBA in Sports Management from San Diego State University.