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As the Chief Brand Officer at mitú, Vanessa oversees all the social brands for mitú and NGL, including they are mitú, FIERCE, crema, Things That Matter, Somos mitú, and now Hispanic Kitchen, Latina Moms, and Hispanicize. Their social brands connect with millions of Latinos across various social platforms to fulfill our mission of representing, entertaining, and super-serving our communities. They're committed to showcasing both the collective and unique experiences of Latinos that are fully American and are closely tied to their culture.

As a U.S.-born Latina, she always admired mitú as a company that accurately captured her experiences. With 17 years of experience in media and marketing, she jumped at the opportunity to become part of the mitú team in 2019 when she made the switch from the agency to the publisher side. She loves working with a team of talented and passionate Latinos that are as dedicated to mitú’s mission and success as her.