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Rocio had the pleasure of working in the Hispanic digital media industry for over 10 years. She started at Univision where she worked on the digital team focusing on helping to build out the programmatic offering as a media strategist. From there she moved over to Medula networks where she ran programmatic sales for 5 years.

As a Mexican American, she feels especially passionate about evangelizing the Hispanic consumer to advertisers. It is important to her that advertisers recognize the value of the market and them as consumers. There is no better way to connect with Latinos than through video, and NGL is the perfect partner to help do so as the leader in the U.S. Hispanic video space. This is why she is so happy to be part of the NGL family.