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Joe is a 20+ year media industry veteran who has led sales teams at top Hispanic media companies, most recently NBC Universal. He considers himself a thought leader and entrepreneur who has spent much of his time establishing the value and definition of the U.S. Hispanic bicultural and modern Latino audience, including the launch of Mun2, one of the first English-language TV networks for this audience. NGL Collective plays an important part in providing access to the Hispanic marketplace in ways that traditional media companies don’t. NGL’s approach to the market is unique in that they use many outlets to reach the fragmented Latinx market, instead of fighting upstream to draw those millions to one particular digital location. And when they add their targeting and data capabilities, advertisers hit the mark with very little waste.