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Benny has been in the media industry for over 18+ years having held positions in both agency and sales roles. He started off his career working at Mindshare as an Assistant Media Buyer and worked his way up the ranks to become an Associate Media Director working on several accounts during his tenure at the agency. After spending 10 years working on the agency side of the business, he then made the move to work in a sales capacity as an Account Executive at BET Networks for 3 years and most recently worked at Univision as a Multiplatform Account Executive selling cross-channel marketing opportunities in linear, digital, social and integrated media programs. Throughout his career, he has had a passion for working in Multicultural media and he is excited to continue his career with the talented team at NGL Collective.

NGL Collective provides an opportunity to evolve within the industry with the ability to capture a highly desired audience segment in the young U.S. Hispanic population. With the LatinX audience growing within the U.S. it is critical for advertisers to tap into NGL’s offerings in the Hispanic marketplace to reach a fragmented audience rather than relying on traditional media companies. NGL’s refreshed and modern approach to reaching Latinos through data and targeting capabilities has put them at the forefront of effectively communicating to their target audience in all places they consume video across multiple platforms.