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Samantha Baldwin has extensive experience in customer service and sales roles, currently serving as a Sales and Service Specialist at NFU Mutual since January 2020. Prior to this position, Samantha worked at Lomond Wholesale Foods as an Order Processor and Customer Service representative for a brief period in late 2019. From September 2015 to July 2019, Samantha held the role of Customer Relations Officer at Tesco Bank, following a decade at Direct Line Group as a Customer Relations Complaints Handler, where responsibilities included resolving customer complaints and ensuring compliance with FCA guidelines. Earlier in their career, Samantha worked as a Customer Service Representative at Direct Line from November 2000 to April 2005, handling customer inquiries in a sales environment for various insurance products.