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James Smith is an experienced Account Executive at NFU Mutual, where responsibilities include managing Commercial Insurance accounts and advising clients on their specific needs. Previously, as a New Business Sales Executive at BG Insurance, James specialized in bespoke insurance solutions while ensuring client expectations were met. Earlier career experience includes a Personal Trainer role at The Spa Hotel, where James honed skills in client relationship building and fitness goal achievement. James holds a Level 3 Diploma in Personal Training and a Level 3 Business Diploma from Sussex Coast College.