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Leysyan (Lesya) Yakhina is an accomplished marketing professional with extensive experience in channel marketing and partner program management. Currently serving as the Director of Channel Marketing at NFON since September 2021, Yakhina leads the Global Partner Program and Loyalty Initiatives, focusing on partner acquisition and enablement. Previous roles include Account Director and Partner Program Director at Aximpro GmbH, where strategic consulting for top vendors was a key responsibility, and Channel Business Development Manager at Acronis, successfully boosting B2B cloud business. Prior to that, Yakhina held various leadership positions at Kaspersky Lab, Microsoft, and Terrasoft, building a robust background in channel development. Educational credentials include an MBA in Strategic Management from the Academy of National Economy under the Government of the Russian Federation and a Bachelor's degree in Philology from Ulyanovsk State Pedagogical University.