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Kate Shafir is currently the Director of Consumer Insights at the National Football League (NFL), where Kate utilizes their extensive experience in consumer and fan insights gathered from their previous roles at Major League Soccer, Kadence International, Asset Management Finance, and Kettle Cuisine. With a Bachelor of Arts in Economics and Sports Studies from Mount Holyoke College, Kate has a strong background in leading research projects, managing client relationships, and developing actionable recommendations based on data-driven insights. Kate is a skilled professional with a proven track record in strategy, analytics, and market research across various industries.