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The Design team at NEXTON is responsible for creating user-centric product designs and enhancing the overall user experience across various platforms, particularly in the sectors of Banking, Finance, Insurance, Distribution/Luxury, and Web (E-commerce/Media). The team, comprising roles such as Product Designers, UX/UI Designers, UX Researchers, and UX Writers, focuses on tasks like user research, interface design, user experience optimization, and writing to ensure that the products are intuitive, efficient, and visually appealing for end users. Their work encompasses all project lifecycle phases, from conception through to production and user testing.