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John cares a whole lot about helping people eat well. He started his food and nutrition journey as a dietitian in a hospital, before venturing into the commercial food industry in 1987. Putting on many hats throughout, he shone across various roles in companies both big and small. Along the way, he harnessed cutting-edge technology to produce potato, meat and vegan products that make mouths water.

Making a definite leap to work on vegan food 17 years ago, he loves the business for its diversity, unique offerings, and vast technologies at play.

After many memorable escapades traveling around Asia, he and his wife decided to set their anchor down in Singapore, where he found his next calling in New Gen Protein.