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Rob Mason is the Co-CEO of Next Century Spirits after previously serving as the company's Chief Operating Officer. Rob brings a unique view to the spirits industry with over 20 years of experience in global marketing for consumer brands represented by Beam Suntory, Diageo, and Procter & Gamble. Rob has led some of the world’s most iconic spirits brands, including Jim Beam, Maker’s Mark, Knob Creek, Crown Royal, and Johnnie Walker, among others. He brings a breadth of global spirits experience having lived abroad in Geneva, Switzerland, and managing Jim Beam and Maker’s Mark at the global level. Aside from consistently delivering against business goals, Rob is known for his expertise in brand management, brand strategy, and innovation. Rob holds a BS from Miami University in Oxford OH and an MBA from the Kellogg School of Management at Northwestern University. Rob currently lives in Deerfield, IL with his wife Emily, two children, and their Golden Doodle.