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Mrs. Soumia Belaidi-Malinbaum has been Business Development Director at Keyrus since 2018. Between 1991 and 2006 she was the founder, Chairwoman, and Chief Executive Officer of Specimen, Sales Director France for Hommes et Techniques de l'Informatique (HTI), and Account Manager in financing and leasing at International Brokerage Leasing (IBL). In November 2021, she was appointed Chairwoman of the Paris Chamber of Commerce and Industry.