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Hayley Sykes is an experienced marketing professional currently serving as the Director of Communications and Public Affairs at nexfibre since September 2023. Previously, Sykes held various key positions at Virgin Media O2 Business, including Head of Brand Strategy, Content & Creative, and at Virgin Media Business, where roles included Head of Brand, Content & Marketing Operations, and Head of Marketing Operations. Notably, Sykes founded Highlight Consulting Service Limited, an independent marketing consultancy, and served as Global Head of Channel at Volume. Early career includes significant roles at Hitachi Europe Ltd and Eclipse Marketing Ltd, focusing on channel marketing, branding, and direct marketing campaigns, with a strong emphasis on content strategy and data-driven marketing approaches.