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Hailie Poppell is a seasoned marketing professional currently serving as the Director of Marketing at NewTown Macon since November 2021. In this role, Hailie develops strategic content across web, social, and email platforms to engage downtown stakeholders and attract new loan clients. Hailie excels in social media management, community education through NewTown's Marketing Academy, and brand advancement through comprehensive marketing strategies. Previous experience includes roles as Marketing Strategist and Boutique Coordinator at B. Monroe, Digital Content Manager at NewTown Macon, and various internships focused on social media marketing and advertising. Hailie holds a Bachelor of Business Administration in Marketing from Mercer University and has demonstrated a strong ability to increase engagement and expand social media followings across multiple platforms.