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Geoff Duff is an experienced database management professional with a career spanning over a decade in various prominent roles. Currently serving as Database Manager at News UK since April 2011, Geoff provides third-line support across Digital Operations, Editorial, Circulation, and analytics, focusing on performance, ad-hoc reporting, and database server management, utilizing technologies such as Oracle, MS SQL Server, MySQL, and NoSQL databases. Previous positions include Senior Database Administrator at MF Global, where Geoff contributed to production and development environments using multiple database technologies, and a Data Architect role at Columba Systems, where a crucial migration of MySQL to Oracle was executed for a major banking client. Additional experience includes hands-on database administration at Dunbar Bank plc, managing a substantial number of production and testing databases to support business operations.