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Bill Engler is the Executive Vice President & Chief Marketing Officer at Newristics, the global leader in applying Decision Heuristic Science to customer messaging and research. Bill founded Brand Friends, a management consulting practice focused on building deeper connections between brands and their key constituents. Bill has also worked in strategic roles at MD Insider, BrandLogic, OnRequest Images, Interbrand, and The New England Consulting Group, serving a variety of Fortune 500 clients. Bill holds degrees in Organizational Dynamics, Business, Psychology, Behavioral Sciences, and an MBA in Marketing and Management.