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Yazmin Paz is a seasoned professional in corporate and healthcare communications, currently serving as a Senior Account Executive at Newlink Group since April 2019, where responsibilities include coordinating regional digital campaigns focusing on disease awareness and patient engagement for pharmaceutical and medical device companies. Prior roles at Newlink Group involved designing social media strategies and monitoring digital conversations. Previous experience includes managing crisis communication strategies and influencer relations at Cuadrante Estrategia y Comunicación, and content coordination for TVUNAM. Yazmin Paz holds a Master's degree in Marketing and Advertising from Universidad Iberoamericana and a Bachelor's degree in Communication Sciences from Universidad Nacional Autónoma de México.