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Lina Maria Amaya Diaz is a seasoned marketing professional with extensive expertise in digital marketing, project management, and growth strategies. Currently serving as a Senior Marketing Strategist at Newell's Express Worldwide Logistics Ltd., Lina has led major initiatives such as website rebranding, content strategy, and growth marketing for logistics solutions targeting Amazon sellers. Previous roles include Cargo Acquisition Specialist at Betterfly, where Lina was responsible for managing acquisition channels and ROI measurement, and Digital Marketing Lead at Enjoy Flowers, where customer growth and email marketing effectiveness were significantly enhanced. Additional experience includes teaching digital marketing as a mentor at Crehana, coordinating successful marketing campaigns at Canon and Geeksify SAS, and co-founding a security-focused app for students. Lina holds degrees in Business Administration and Digital Marketing from Universidad Santo Tomás, along with advanced training from institutions such as Stanford University and Udacity.