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Viviana Lanzetti serves as President of BuonoLopera Foundation and holds the position of Head of Communications at Elysia Productions Srl and Elysia Capital, overseeing the brand identity and communication strategies for both companies. Additionally, Lanzetti works as Executive Assistant to the CEO at newcleo and previously managed communications at UBI Banca, where responsibilities included corporate social responsibility and public relations. Prior experience includes roles at Bacardi and M&P Risk Agency SpA, focusing on PR, event management, and marketing. Lanzetti’s educational background includes a Master’s degree in Marketing and Communication from Istituto Europeo di Design and studies at several esteemed institutions.