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Alex Ashby is an experienced copywriter with a diverse background spanning luxury food and drink, travel, higher education, and IT. Currently serving as a copywriter at Newby Teas since December 2014, Alex has successfully transformed B2C communications for the company. Previous roles include technical copywriting at Atrium Consulting Ltd, freelance copywriting for Oliver's Travels, and content writing for Mace in the construction and consultancy sector. Alex has contributed significantly to various projects, producing over 2,200 travel pieces for Booking.com and more than 650 articles for Oliver's Travels. An academic background includes a BA (Hons) in Modern Language Studies, and ongoing development in interior design and UX writing.