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Katt Zhang is a digital marketing professional with a robust background in content strategy, user experience research, and growth marketing. Currently employed at New York Road Runners since December 2022, Katt previously served as Lead Content Strategist at Acelab, where expertise in UX research was applied to create user journey flows and implement a web analytics stack to enhance user engagement and retention. Katt's experience also includes an associate role at P.E. Guerin, Inc., working with notable clients such as SHoP Architects and Soho House. Katt holds a Master of Science and a Master of Arts in Innovation Design Engineering from Imperial College London and the Royal College of Art, respectively, and a Bachelor's Degree in Furniture Design and Manufacturing from Rhode Island School of Design.