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Matthias Kupfer-Ruf has a diverse range of experience in brand strategy, marketing, and planning. Matthias is currently working as the Principal Brand Strategy at New Work SE since March 2020. Prior to this, they worked at XING, where they held the positions of Principal Brand Marketing from March 2018 to March 2020 and Senior Marketing Manager from October 2014 to March 2018. Before XING, Matthias was the Head of Planning at KNSK Werbeagentur GmbH from October 2013 to September 2014. Matthias also worked at Gruner + Jahr as stellv. Marketingleiter from September 2009 to December 2012 and as Brand and Innovation Development from October 2006 to September 2009. Their earlier experience includes working as an International Marketing Manager at Storck from June 2005 to October 2006 and as a Senior Strategic Planner at Draftfcb from January 2000 to June 2005.

Matthias Kupfer-Ruf attended Leuphana University of Lüneburg, studying Angewandte Kulturwissenschaften. No specific start or end years are provided.