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Rocco Falcone is an accomplished professional with extensive experience in leadership roles, serving as President of Rockys Ace Hardware since June 1976 and as Founder of New Valley Bank & Trust since May 2018. Under Rocco Falcone's guidance, New Valley Bank & Trust emerged as a vital community institution aimed at fostering economic and social progress in Western Massachusetts. Rocco Falcone holds a Master's Degree in Business/Finance and a Bachelor's Degree in Business, Management, Marketing, and Related Support Services from Western New England University, completed between 1980 and 1987.