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Richard Spoon is a seasoned executive with extensive experience in brand partnerships and strategic marketing. Currently serving as President at New Money Sports and Entertainment since January 2022, Richard focuses on developing innovative brand partnerships across various sectors, including automotive, entertainment, and sports. As a Strategic Marketing Consultant at Maxx MGMT LLC since April 2020, Richard leverages expertise in marketing strategies. Previously, as Head of Brand Partnerships at West Coast Customs, Inc. from September 2009 to May 2023, Richard identified and fostered partnerships to create growth opportunities and experiential activations. Richard's career began at CBS, where from February 2007 to June 2015, Richard was a Senior Manager of Brand Partnerships, overseeing the development and implementation of partnerships across a range of media platforms.