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Luz Aranda is an experienced Sales and Marketing Manager with a strong background in business development across Latin America and Europe. Currently employed at New Flag GmbH since February 2023, Luz specializes in key account management and the development and execution of comprehensive marketing plans for prominent brands such as Tangle Teezer and Invisibobble. Prior to this role, Luz served as Sales & Marketing Manager at SolucionPOP, overseeing P&L management and guaranteeing sales volume for large accounts, and held various marketing positions at Nestlé Nespresso SA, where responsibilities included project management and campaign execution. Luz's educational credentials include a Master's in Digital Marketing from Inesdi Business Techschool and a degree in Business Administration from Universidad del Salvador.