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Melissa Lancaster is an accomplished Brand Manager at New Era Energy, where responsibilities include creating designs and campaigns to highlight progressive green energy initiatives. With a robust freelance career, Melissa Lancaster has collaborated with Momentum on experiential activations for notable brands such as Dyson and has developed branding and packaging for Luxe & Co's '14DAY MANI' beauty line. Previous roles include Conceptual Designer and Art Director at Momentum Worldwide, contributing to high-profile projects for brands like American Express and Samsung, and leadership positions at Go Travel, where brand aesthetics were revitalized. A graphic designer since 1999, Melissa Lancaster has worked with diverse clients, honing expertise in brand strategy, identity, and digital design, rooted in a Bachelor's degree in Graphic Design from Norwich University of the Arts.