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Kristina Beall is an experienced media and marketing professional with a strong background in digital strategies and client management. Currently serving as Associate Director of Media Services at New Engen, Inc., since March 2018, Kristina has successfully orchestrated cross-channel strategies for key accounts, leading to significant customer growth, and has managed teams of up to 15 in developing and optimizing digital campaigns. Prior to this role, Kristina held various positions at New Engen, including Senior Manager and Manager of Media Services, as well as Performance Marketing Associate, where responsibilities included social media strategy and client relationship management. Kristina's earlier experience includes roles at Icom America Inc. as Creative Specialist, and at Holland America Line and Princess Cruises, where responsibilities ranged from tour coordination to crew management. Kristina holds a Bachelor of Arts in Journalism - Public Relations from Western Washington University and has pursued additional education at the School of Visual Concepts.