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Sérgio Silva is an experienced retail and management professional with a diverse background in the sports and lifestyle sectors. Currently serving as the France HOFF Ambassador and Store Manager at HOFF since June 2023, Sérgio previously held the position of Flagship Store Manager at Skechers from December 2020 to May 2023. An accomplished leader, Sérgio's career includes roles such as Store Manager and Area Manager for North Portugal at Hawkers Group, and Salesman positions at Jaguar Land Rover and Caetano Baviera. Early experience encompasses a supervisory role at ASICS Europe BV, personal training at Solinca, and various positions at Nike EMEA Factory Store Porto. Sérgio holds degrees in Gym and Health Club Management and Sports and Fitness from CEFAD, complemented by foundational education from Instituto Nun'Alvres.