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Javier J Cruz

Head Of Global Flagship Visual Merchandising at New Balance

Javier J Cruz is an experienced visual merchandising professional with a diverse background spanning over 15 years in various roles across notable companies. Currently serving as the Director of Visual Merchandising at Outdoor Voices since May 2022, Javier has previously held significant positions such as Brand Experience Physical Spaces Senior Manager at Athleta, where strategic initiatives were implemented to enhance profitability in the New York City market. Javier has managed global visual merchandising strategies for Pottery Barn, executed flagship store strategies for New Balance, and led global store experience initiatives at Factorie. Other notable roles include Visual Merchandising & Development Manager at Target Australia and Visual Merchandising Senior Manager at Restoration Hardware. Javier possesses a strong educational foundation with studies at The University of New Mexico and Creighton University.

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