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Argha Banerjee is a seasoned digital marketing professional with extensive experience spanning over a decade. Currently serving as a Senior Associate in Digital Marketing at Netwoven Inc. since May 2017, Argha has previously held leadership roles in digital marketing at Nexval Group and Ricoh India Ltd. A Google Analytics and Google AdWords certified expert, Argha specializes in e-marketing strategies, online advertisement optimization, and conversion improvement. Prior to focusing on digital marketing, Argha contributed valuable research on biological mechanisms during a tenure as a Research Fellow at JNCASR and the NDRI. Argha holds a Bachelor's Degree in Microbiology from The University of Burdwan and a Master's Degree in Molecular Biology from the University of Kalyani.