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Sam Kanakanui has diverse work experience in various roles and industries. In 1998, they started their career at Netwave Solutions, where they held the position of Director Digital Marketing | SEO/SEM Manager | Distributed Teams Project Manager. During their time there, they focused on digital marketing, SEO, and inbound marketing to help businesses and non-profits attract and convert customers. In 2010, they joined Lifezone4 as the Director of Online Experience, where they stayed until September 2021. In this role, they were responsible for overseeing the online customer experience. In 2019, they began working at Safari Professionals as the Chief Opportunities Officer, a position they still hold. Additionally, in 2019, they also took on the role of Chief Opportunities Officer at World Safaris, where they worked until October 2021. Prior to these roles, Sam worked at Flynt Fabrics from 1998 to 2003 as a Project Manager, Lead Software Developer, and Consultant.

Sam Kanakanui earned a Bachelor of Science degree in Accounting/Information Systems from Guilford College, where they studied from 1983 to 1987.