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Marcella Vasconcellos is an experienced professional currently serving as the Head of Implementation at netLex since August 2024, where oversight of client onboarding and deployment processes ensures high satisfaction levels. Previously, Marcella was the Head of Operations at Tino, responsible for structuring various client-facing teams and implementing operational strategies. With a solid background at VTEX as Global Head of Special Projects and a product manager, Marcella led the entrepreneurship business unit and initiated innovative digital commerce projects. Additional experience includes roles in customer success, strategy development, and operational efficiency at various companies such as Hurb, Stone, and Teya. Marcella holds multiple degrees from Fundação Dom Cabral and the Universidade Federal do Rio de Janeiro, focusing on leadership, business management, and tax law.