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Putri Silalahi is an accomplished communications leader currently serving as the Head of PR at Netflix since September 2023, overseeing public relations in Indonesia. Notable achievements include leading the successful launch of 'Ice Cold' and 'Gadis Kretek,' which became top trending series in Indonesia and 22 other countries. Additionally, Putri holds a part-time lecturer position at the University of Indonesia, teaching courses in communications. Previously, Putri was the Head of Communications for Meta in Indonesia, where strategic advisory roles were undertaken for brand and reputation management. Prior experiences include leadership positions at Instagram, Google, Coca-Cola Amatil, and early roles at Cosmopolitan and Metro TV. Putri holds a Bachelor's degree in Mass Communications from Saint Louis University and a Master's degree in Corporate Communications from the London School of Public Relations.