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Cynthia Rupeka is a seasoned professional with extensive experience in media, entertainment, and brand development. Currently serving as the Senior Vice President of Reese's Book Club and Direct-to-Consumer Development at Hello Sunshine Official since August 2016, Cynthia has previously co-founded and led brand experience at GoodLooks, LLC, a digital marketplace connecting users with lifestyle experts. Prior roles include strategic planning and business development at The Chernin Group, where involvement in Otter Media and Crunchyroll took place, as well as shaping content strategy at Miramax. Cynthia began a career in equity research at Morgan Stanley, focusing on hardlines retail and media sectors. Cynthia holds a Bachelor of Science degree in Finance, International Business, and Entertainment/Media from New York University.