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Asaf Davidov is an experienced professional in ad measurement and research, currently serving as the Director of Ad Measurement at Netflix since February 2023. Prior to this role, Davidov held the position of Director, Head of Ad Measurement and Research at Roku Inc. from February 2022 to February 2023, and served as Vice President of Ad Sales Research, Measurement & Insights at The Walt Disney Company from January 2021 to February 2022. Davidov's career also includes significant roles at Hulu, NBCUniversal Media, and Knowledge Networks, where responsibilities ranged from project management to senior research analysis. Davidov holds an MBA from NYU Stern School of Business, earned in August 2023, and a BA with a double major in Marketing and Management, alongside a minor in Communications from Northeastern University.