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Brad Nisbet is a seasoned professional in brand messaging and content strategy, currently serving as the Brand Messaging and Content Leader at NetApp since September 2012. In this role, Brad co-authored the company's first holistic point-of-view, aligning the NetApp brand with its vision and enhancing customer experience through consistent messaging. Prior to this, Brad was a Senior Program Director at IDC from January 2001 to September 2012, where expertise was established in shaping marketing and execution strategies for network storage suppliers. Earlier experience includes positions as Lead Environmental Engineer at CDM from January 1997 to January 2001 and Senior Project Engineer at HydroQual, Inc. from June 1991 to January 1997, focusing on water resources engineering and environmental projects. Educational qualifications include a BS in Engineering from Loyola University Maryland and an MS in Civil & Environmental Engineering from Rutgers University.