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Wesley Adams is a Senior Media Analytics Analyst at Net Conversion, responsible for managing over $25M in annual media budgets across the automotive, travel, and medical device industries since December 2022. Previously, Wesley served as a Senior Digital Media Strategist at Amadeus for five years, focusing on strategy development and digital campaign management for enterprise-level hotel clients, overseeing $2M+ in media budgets and achieving an average return on ad spend (ROAS) of 14-to-1. Earlier roles include the Digital Media Campaign Manager at Amadeus, Marketing Director and Digital Marketing Coordinator at Golfzon Leadbetter, and several positions in digital marketing and event coordination. Wesley holds a Bachelor of Science in Advertising and Public Relations, with a minor in Behavioral Psychology, from the University of North Florida, and an Associate of Arts in Psychology from Santa Fe College.