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Kye Lynn Lai is a Brand Executive at ±·±ð²õ³Ù±ôé, specializing in ±·±ð²õ³Ù±ôé Ice Cream, overseeing products such as Drumstick, Affordable Impulse, and Kids Impulse since September 2021. Prior to this role, Kye served as a Management Trainee at ±·±ð²õ³Ù±ôé, gaining experience in marketing for various brands, including MAGGI and Ready-To-Drink products. Previous roles include Strategy Executive at m/SIX and note-taker at Monash University, providing support for students with disabilities. Kye also completed internships in digital marketing at INHAABIT, marketing at Superdry, and worked in various marketing and administrative capacities at Kuala Lumpur Pavilion Sdn Bhd, InterContinental Hotels & Resorts, Brunsfield International Group, and ANTAH. Kye holds a Bachelor of Business in Marketing and Banking & Finance from Monash University and completed Cambridge A Levels at Taylor's College and Sri KDU Schools.