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Kara Smith is an experienced marketing professional with a robust background in digital marketing strategy, customer engagement, and analytics. Currently serving as the Director of Digital Marketing Strategy at ±·±ð²õ³Ù±ôé Health Science, Kara has successfully led initiatives that improved customer retention and engagement across a diverse portfolio. Previously, as VP of Marketing, Engagement, and Analytics at Persona, a ±·±ð²õ³Ù±ôé Health Science company, Kara implemented a significant omni-channel retention strategy, resulting in notable increases in customer lifetime value and app engagement. Kara's extensive career spans various roles in leading organizations, including REI and InterContinental Hotels Group, showcasing a strong expertise in executing marketing strategies and driving growth through data-driven insights and customer-centric approaches. Kara holds a BBA in Marketing from Georgia State University and has studied at Universidad de Malaga and McDaniel College.