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Alexandre Allard is a seasoned professional with extensive experience in digital strategy and online marketing across various industries. Currently serving as the Global Lead of the D2C Hub at Nestlé Health Science since February 2020, Alexandre drives innovations in nutritional therapy that impact customers worldwide. Prior to this role, Alexandre was the Director of Online Channels at Videotron, where leadership in business strategy and digital innovation was emphasized. Alexandre's career at L'Oréal spanned over a decade, during which multiple managerial positions were held, including E-Commerce Manager for Lancome Canada and roles focused on digital marketing and CRM for prominent beauty brands. Alexandre began the professional journey as a Financial Service Manager at the Bank of Montreal and holds a Bachelor's degree in Marketing & IT from UQAM.