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Bains Chereath currently serves as Associate General Manager at NeST Digital since December 2022, bringing extensive experience in IT infrastructure and business development. Prior roles include General Manager of Marketing & Sales at InKnowTech and Senior Regional Business Manager for South India at 3i Infotech Ltd., where Bains managed P&L responsibilities for enterprise clients. Experience spans various roles across prominent companies such as Oracle, Esri India, and Wipro Infotech, focusing on IT service offerings encompassing cloud solutions, technical support, and systems integration. Educational qualifications include a PGDM in Marketing & IT from SCMS - COCHIN and a BE in Computer Science from Madras University.