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Maria Botsa is a seasoned professional with extensive experience in digital marketing and customer relationship management. Currently serving as the Global CRM Campaign Design Manager at Nestlé Nespresso SA since January 2021, Maria oversees direct-to-consumer activations and designs omni-channel campaigns aimed at enhancing customer experience and driving sales. Previously, as the Global Performance Marketing Manager, Maria defined the digital media strategy and managed key relationships with partners like Google and Amazon. Maria began their career at Neo Media World, where roles progressed from Account Executive to Digital Account Director, focusing on performance marketing for Nespresso. Academic credentials include a Master's degree in Advanced Marketing Management from Lancaster University and a Bachelor's degree in Management Science and Technology from Athens University of Economics and Business.