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Fabian Brachetta is an experienced professional in e-commerce and business development, currently serving as the Global Head of Loyalty and Subscription at Nestlé Nespresso SA since January 2023. As the founder of SuperShite and EXXIM, Fabian has established a notable presence in the retail technology and merchandising solutions sector. Previously, Fabian held key positions at Philips, directing the Consumer Marketplace and managing global subscriptions, and at GrandVision, where responsibilities included overseeing the Global Subscription program and business development for franchise expansion. Other significant roles include positions at LHT, InVue Security Products, Master Franchisers FZCo, Subway, and ZAPP Design BV. Educated at prestigious institutions such as Saïd Business School, Harvard Business School Online, and the University of Wales, Fabian Brachetta possesses a strong academic foundation complemented by a diverse professional background in strategic leadership, franchising, and international sales.