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Urban Forssell is the current CEO at Neonode. Urban has held various positions at Öhlins Racing AB, Autoliv Electronics, NIRA Dynamics AB, and NIRA Automotive AB. Urban started their career as a research associate at Linköping University before moving on to Mecel AB as a technical specialist.

Some individuals on their team include Atsushi Ishii - VP, Engineering, Clemens Mache - Business Manager for Touchscreens, and Ulf Mårtensson - EVP, Operations.