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Naif AbuSaida is a seasoned professional in marketing and communications with extensive experience across various sectors. Currently serving as an Advisor to the Chief Executive Officer at NEOM since October 2020, Naif focuses on marketing and communications. Naif is also the Founder of Hakbah هكبه, established in March 2018. Previous roles include Advisor at the Public Investment Fund's DMO, Executive Director of Marketing and Corporate Communications at ACWA Power, and Communications Manager at GE. Naif has a strong background in developing and executing strategic communication plans, enhancing corporate reputation, and managing media relations. Educationally, Naif holds a Bachelor's degree in Communication and Media Studies from Jazan University.