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Asma Alharbi currently serves as the Business Relationship Management Lead at NEOM, a position held since June 2021, following roles as a Senior Business Relationship Analyst and Business Relationship Specialist within the same organization. Prior to joining NEOM, Asma held various positions at the Ministry of National Guard Health Affairs from July 2014 to June 2021, including Administrative Assistant and Human Resources Assistant. Educational qualifications include a Master's degree in Business Administration from King Abdulaziz University (2017-2019), and a Bachelor's degree in English Language and Literature from the same institution (2010-2014), supplemented by studies in English Language Studies at the University of Nottingham (2012-2013).