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Soffy Monies has extensive experience in public relations, marketing, and executive support, currently serving as the Executive Assistant to the CEO at nemlig.com since October 2013. Previously, Soffy worked as a PR and communication consultant for the Copenhagen International Fashion Fair and as a producer assistant at Douglas Entertainment. At Won Hundred, a PR and marketing manager role was undertaken, overseeing all markets, while earlier positions included PR and marketing coordinator for Tiger of Sweden and a part-time sales role at A pair. Soffy began the career as a PR and marketing intern at Day Birger et Mikkelsen, with initial experience gained as a student assistant at Burson-Marsteller. Education includes a Cand.comm degree in Communication from Roskilde Universitet, along with various courses in communication and media studies.