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Alexander James Cox is a seasoned digital marketing professional currently serving as the Digital Marketing Manager at Neilson Active Holidays since May 2022. With extensive experience across various roles in digital marketing, Alexander has successfully managed substantial digital media budgets, optimized social media and display strategies, and drove integrated marketing campaigns. Previous positions include Digital Marketing Lead at Sainsbury's and freelance Media Buyer during the pandemic with Digital Marketing Specialist Ltd. An alumnus of the University of the West of England with a Bachelor's degree in Business Studies with Marketing, Alexander is adept in leveraging analytical tools and implementing personalized marketing strategies to enhance customer engagement and drive ROI.